Every wondered why many dogs love having their ears rubbed? "Dogs probably like their ears rubbed because neurologically speaking, gentle massage in these areas are relaxing. The vagus nerve serves a large part of the midportion of the ear, and stimulating this nerve is calming because it controls vegetative, restorative functions. This calming effect also counteracts the fight and flight response associated with the sympathetic nervous system. ~ Marty Becker, D.V.M., Gina Spadafori